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Brand Management In The Age Of AI
Three Emerging Principles For Brand Management In The Age Of AI
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1. Purpose Is King.
2. Limber Up.
3. Radical, Real-Time Collaboration.
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What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns.
The Heart of Entrepreneurship
Suddenly entrepreneurship is in vogue. If only our nation’s businesses—large and small—could become more entrepreneurial, the thinking goes, we would improve our productivity and compete more effectively in the world marketplace.
The Difference between Digital Marketing and Media Communications
Would you like to dive into the world of digital? Are you trying to better understand what the different fields are and where they lead to? EDUopinions today will help you identify the difference between digital marketing and media communications.
12 Essential Strategy Insights
A winning strategy for an organization is not based on an individual choice but an expansive, countless number of decisions happening every day across all parts of a business — product, customers, technology capabilities, and more.
Why Increased Firm Competition Can Cause a Spiral of Distress
As financially troubled firms break from a “competitive balance” to focus on survival, their corporate debt bubbles could burst, causing pain across their industries.
Could Aligning with a Star Help Your Brand?
Celebrity brands—businesses in which famous people own an equity stake—have proliferated in recent years. And for good reason: star-power sells. Celebrity brands are on the rise. Here’s what to know before you pursue a famous business partner.
The Dollar: The World’s Reserve Currency
The dollar’s role as the primary reserve currency for the global economy allows the United States to borrow money more easily and impose painful financial sanctions. Other countries are beginning to consider alternatives.
​ChatGPT Has Arrived. What’s a Manager to Do?
ChatGPT and other large-scale language models are clearly here to stay. Proactive companies are already making changes to their operations, marketing plans, and data strategies to adjust to these new capabilities.
How to Bring More Predictive Power to Economic Forecasts
"If you want to better understand the role that sentiment has on economic activity, GDP growth, labor market decisions, and other fundamentals, it’s always better to have more granular and longer time series data,”
New Era Beyond Crypto
Many of us might remember the past six months as a time of nail-biting drama and chaos in the world of finance. In late 2022, the spectacular collapse of cryptocurrency exchange FTX served as something of a precursor to some of the tumultuous developments that defined the start of 2023:
NETFLIX AND POTENTIAL GAME-CHANGERS
I anticipate Netflix playing around with advertisements like we’ve never seen before,” Palomba said. “It could be that an entire show is an advertisement, which hasn’t been done in decades.